How Do I Generate Mortgage Leads on Facebook?

What is the Best Way to Generate Mortgage Leads on Facebook?

If you’re a mortgage broker, Facebook is one of the best ways to generate mortgage leads, through cost efficient ads. With over 2 billion monthly active users, and 8 billion video views daily, using Facebook ads to generate leads makes perfect sense. Facebook also collects an enormous amount of user data, which allows you to target highly specific audiences. It’s a very effective tool for targeting your perfect customers and funneling that traffic to your website.

How to Use Facebook Ads to Generate Mortgage Leads

Use Facebook ads to target your perfect customers by knowing your target audience and then giving Facebook as much information as you possibly can about those customers. The more information you provide, the more effective and highly targeted your ads can be. Your goal is to leverage Facebook’s data to target the audience you want without wasting time and money on an audience that won’t generate any leads.

The best way to do this is to upload your list of past customers, that have already done business with you, to Facebook, as a custom audience, or create a lookalike audience with information pulled from your Facebook pixel, that identifies users with similar interests as your current clients. Facebook’s algorithm will find and target more of those users, which are more likely to be interested in what you’re offering. It’s a great tool you can use to generate mortgage leads. You can also use Facebook retargeting ads  to show your ads to visitors that landed on your website but did not fill out the application form.

You should also upload your past leads to Facebook as part of your lead nurturing strategy. You want them as an audience because although they may not have converted on the first, second, or even third touches, we know that leads can take up to 8 touches before they convert. So, you want to put your ads in front of that audience too.

Keep Your Audience Engaged

Once you’ve followed these steps to get your Facebook ads in front of the right audience, you need to provide content that will keep them engaged. Useful, quality content in the form of videos can draw people in and make them want to learn more about your services. As a mortgage broker, you can build trust with your audience by giving them tips about mortgages and ways they can improve their credit. This type of helpful content gets prospects to engage with you and brings them one step closer to becoming a customer.

Helping You Generate Mortgage Leads

Do you want to know more about generating mortgage leads on Facebook? PowerUp Leads can help you create the best strategy for lead generation. Learn how to leverage the most effective tools for your success.

Few Ideas to Generate Lead Through Blogging

Technology is continuously evolving, and to be a successful real estate agent, blogging is a big part of that. Those with thriving blogs are outstripping their competitors who don’t realize that an exemplary content strategy is critical to success. Blogging can help you get leads in real estate, develop trust in you, and get a sense of the person behind your business — all precursors to doing business with you. It’s one of the best ways to get free, organic traffic to your site from search engines.

To those real estate agents who are willing to know how to get leads in real estate through blogging, here are some important ideas that you should give focus on:

●     Create blog posts that your target client will want to read. You need to create juicy articles that get people’s attention, even if they’re not ready to buy a house right now. The best direction to do that is through community news.

●     Show off your experience in your industry and give potential homebuyers the information they need by writing blogs about real estate news, developments, and market trends.

●     Noting down the questions you're been asked by clients and customers is one way to get content ideas. Each answer to those questions is a blog post. It will increase the communication between you and the potential lead.

●     Curate an inventory of local events they might want to attend and publish them regularly on your blog. This helps introduce your audience to your area and makes real estate blogs a destination for users trying to find information.

You probably won’t capture many leads through your real estate website if counting on your listing database trouser in and have interaction with new audiences. So, if you want more tips on how to get leads in real estate, don’t hesitate to reach out to us at https://powerupleads.com/